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Two ways to get a Madeira itinerary that actually fits you, built by people who live here.

Madeira Island

Madeira tours by locals who actually live here

Funchal pub crawls and walking tours, 4x4 jeeps, levada hikes, boat trips and private transfers. No generic bus tours and no tourist traps, just real routes planned and guided by people who live here.

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Historical Tours · Pub Crawls & Bar Hopping · Jeep Tours · Hikes · Boat Trips · Plan My Trip

First things first

Which kind of Madeira traveler are you?

Tell us in a WhatsApp message and we'll point you to the right experiences. Most people are a mix of two.

Type 1

The Mountain Explorer

Sunrise hikes, levadas, 4x4 routes above the clouds. You want nature, not a photo stop.

Type 2

The Slow & Relaxed

Warm weather, coastal views, no rush. A boat trip and a long lunch beat a packed itinerary.

Type 3

The Food & Culture Enthusiast

Espetada, limpets, real poncha, local markets. You travel to eat and to understand a place.

Type 4

The All-Rounder

You want it all in one trip. That's exactly what our Plan My Trip service is built for.

Don't take our word for it

What Travelers Say About Our Madeira Tours

Real reviews from real guests, across every platform we run on.

★★★★★

"Our jeep guide took us to genuinely hidden natural pools and waterfalls most visitors never find."

Adrian, TripAdvisor

★★★★★

"Even on a quiet weeknight, our guide made sure everyone had a great time and saw fun local spots."

Ghislaine, TripAdvisor

★★★★★

"After pub crawls in many countries, this one stood out for its organization and genuine energy."

Fabian, GuruWalk

★★★★★

"It's a nice opportunity to meet other fellow travellers. You'll visit different bars and will taste the local poncha."

Heiko, GetYourGuide

★★★★★

"Rosa and Joaquim were incredible guides. Never thought a pub crawl on a small island would be so worth it. Definitely try the Nikita."

Kevin, GetYourGuide

★★★★★

"It's definitely a cool way to socialise when solo traveling. We were a young crowd, vibes were great and our guides were lovely."

Claudia, GetYourGuide

★★★★★

"It was a really fun night with two really nice guides. I can only recommend the tour."

Christoph, GetYourGuide

Book direct, save more

Madeira Tours and Experiences

Direct-booking rates below. Platform prices (GetYourGuide, Viator, GuruWalk) run a little higher.

Funchal Nightlife Pub Crawl (Bar Hopping)

3 to 4 quality bars, a free shot at each, fresh poncha and two games. Starts 8pm at Largo do Pelourinho, Monday to Saturday.

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Direct booking, per person€18

Platform booking, per person€20

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Historical Walking Tour

A 2.5 to 3 hour walking tour of Funchal's real history and hidden corners, told by someone who actually studied it.

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Direct booking, per person€16

Platform booking, per person€18

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4x4 Jeep Tours

Shared and private 4x4 off-road routes across Madeira, door-to-door pickup included.

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Views of the City (Centro & South route, shared, per person)€54

North East Route (shared, per person)€63

North West Route (shared, per person)€63

Sunrise Tour, 4h (private, per jeep)€170

Sunset Tour, 4h (private, per jeep)€170

Full-Day Private Tour, 8h, fully custom route (per jeep)€250

Shared routes priced per person. Private tours priced per jeep, not per person.

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Private Car Tours

5-seat vehicle with panoramic sunroof and full street views, private driver/guide, 100% customizable route.

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Half-Day (4h, total)€100

Full-Day (8h, total)€180

Includes door-to-door pickup and drop-off.

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Boat Trips & Cruises

Sailing cruises and speedboat trips around the island, open bar included on most routes.

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Cabo Girão Cruise, 3h (adult)€45

Dolphin & Whale Speedboat, 2-2.5h (adult)€60

Sunset Cruise, 3h (adult)€55

Sunrise Cruise, 2h (adult)€60

Desertas Islands Full-Day, 7.5h (adult)€100

Open bar (wine, beer, sangria, juices, water) included on most routes. Children 5-10 at reduced rates, 0-4 free. Private sailboat charter from €150.

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Guided Hikes & Levadas

Certified local guide, accommodation pickup included.

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Vereda do Larano (per person)€63

Poço das Pulgas / Pico Grande / Penha d'Águia€72

Hidden Waterfall Hike€90

Hidden Beach Hike€99

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Private Transfers

Airport runs and custom drop-offs for hikes or island points.

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Airport <-> Funchal, one way€30

Custom hiking/island transfersOn request

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Island Pub Crawl

A car/van tavern route around the island, tasting different styles of poncha along the way. Vehicles from 5 to 55 seats, no driving to worry about.

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PriceCustom quote

Based on group size, ask us for a quote. Paid in advance to secure your day.

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Eat like a local

Where Locals Eat in Madeira

No influencer traps. Just what locals order.

Espetada & Grilled Meats

Estreito de Câmara de Lobos is the espetada capital of the island. Skewers grilled over bay laurel wood, always with milho frito and bolo do caco. Any restaurant in the area does it well.

Poncha, Done Right

Skip the pre-bottled, industrial stuff. Look for poncha made fresh to order with a caralhinho (traditional wooden muddler). It's a completely different drink.

Fish & Seafood

Fresh limpets (lapas), espada (black scabbardfish) with banana, and tuna steak. Caniçal in general is excellent for fish and seafood.

Want more before you land? Get our free 20+ page Madeira e-book with recipes, a free itinerary, traditions and local tips.

Get the Free E-book

Good to know

Madeira Tour Questions, Answered

How do I book a tour?

For the Pub Crawl and Historical Walking Tour, book directly through our online booking form, and you get instant confirmation. For jeep tours, boat trips, hikes, transfers, and private experiences, message us on WhatsApp and we'll confirm availability before anything is paid.

Can I pay the tours & experiences when I arrive?

Yes. Everything except the Pub Crawl, the Historical Walking Tour and the Island Pub Crawl can be paid on the day of the tour, directly to your guide, or the day before by card or bank transfer. Your booking is registered and reserved by us, we always trust our clients. The other exceptions are the Island Pub Crawl, which is paid in advance to secure your day, and the Private Sail Boat Charter, which requires a 50% deposit of the tour price to secure the booking.

What's the difference between direct and platform prices?

Booking directly with us (through our own form or WhatsApp) is always cheaper than booking through GetYourGuide, Viator, or GuruWalk, since those platforms take a commission.

Can I cancel or change my booking?

Yes. Message us on WhatsApp as soon as you know your plans have changed and we'll sort it out with you directly.

Do you offer private or custom tours?

Yes. Private car tours, private jeep tours, and fully custom itineraries through our Plan My Trip service are all available. Just tell us what you're after on WhatsApp.

Is the Pub Crawl suitable if I'm traveling solo?

It's one of the best ways to meet other travelers in Funchal. Most of our Pub Crawl guests come solo or in pairs and leave with a bigger group of friends.

Grow with us

Become a Good Ground Partner

We work as Madeira's Digital Concierge, running our own Historical Tour and Pub Crawl, and sending a steady flow of bookings to a curated network of local partners.

What We Bring

Content that converts: Reels, Stories and posts built to turn followers into customers
Full lead management, from first message to confirmed booking
You handle the logistics, we handle the sale

Who We Partner With

4x4 jeep tours & guided hikes
Boat rides & radical experiences
Car rentals, private drivers & transfers
Hotels, hostels & local accommodation

How It Works

Personalized discount codes and direct-sale commissions
Reciprocity: we promote each other's services
Joint content days ("Fam Trips") and social media collabs

Tell us a bit about your business and we'll follow up with our full partnership proposal: commissions, cross-promotion, and everything in between.

Apply to Partner

Madeira tours by locals who actually live here

Which kind of Madeira traveler are you?

The Mountain Explorer

The Slow & Relaxed

The Food & Culture Enthusiast

The All-Rounder

Plan your Madeira trip with a local

The Local Insight

The Full Experience

What Travelers Say About Our Madeira Tours

Madeira Tours and Experiences

Funchal Nightlife Pub Crawl (Bar Hopping)

Historical Walking Tour

4x4 Jeep Tours

Private Car Tours

Boat Trips & Cruises

Guided Hikes & Levadas

Private Transfers

Island Pub Crawl

Moments From Our Madeira Tours

Where Locals Eat in Madeira

Espetada & Grilled Meats

Poncha, Done Right

Fish & Seafood

Madeira Tour Questions, Answered

Become a Good Ground Partner

What We Bring

Who We Partner With

How It Works

Let Us Plan the Trip for You

The Local Insight

The Full Experience

Halloween Pub Crawl

Anniversary Pub Crawl

Which kind of Madeira traveler are you?

The Mountain Explorer

The Slow & Relaxed

The Food & Culture Enthusiast

The All-Rounder

Plan your Madeira trip with a local

The Local Insight

The Full Experience

What Travelers Say About Our Madeira Tours

Madeira Tours and Experiences

Funchal Nightlife Pub Crawl (Bar Hopping)

Historical Walking Tour

4x4 Jeep Tours

Private Car Tours

Boat Trips & Cruises

Guided Hikes & Levadas

Private Transfers

Island Pub Crawl

Moments From Our Madeira Tours

Where Locals Eat in Madeira

Espetada & Grilled Meats

Poncha, Done Right

Fish & Seafood

Madeira Tour Questions, Answered

Become a Good Ground Partner

What We Bring

Who We Partner With

How It Works